Networking Company Wins Birmingham Startup Pitch Contest
A Birmingham startup that makes software to facilitate networking at conferences and mixers has won $100,000 in an entrepreneurial competition. Mixtroz beat out seven competitors at the Rise of the Rest Birmingham pitch contest Wednesday evening.
The competition capped a day-long visit by AOL co-founder Steve Case and others from his venture capital firm Revolution. Case’s Rise of the Rest tour aims to highlight tech startup scenes away from the hotbeds of Silicon Valley, New York and Boston.
Eight Birmingham entrepreneurs gave four minute presentations before a panel of judges at Sloss Furnaces. The entries ranged from a text-messaging service that helps real estate agents respond to leads, to another providing support for community gardens.
During a panel before the competition, Revolution managing partner J.D. Vance encouraged participants to zero in on how their product or service would appeal to customers.
“Why does someone want to use this? Why does somebody want to engage with this product? Why ultimately, hopefully somebody going to pay for this product?” Vance said. “I’m amazed at how often even among relatively experienced entrepreneurs I leave a 20, a 30, a 100-minute meeting and I don’t actually know why the customers would want to use that product.”
Ashlee Ammons co-founded Mixtroz two years ago with her mother. The company developed software to help attendees at conferences or college mixers meet and connect with others. She describes it as similar to LinkedIn, but in real life.
“This is amazing,” Ammons said just after winning the competition. “This is like a dream come true. But you know what, frankly, we worked for it.”
Ammons started the company in Nashville but moved to Birmingham in January to take advantage of business incubator programs at Innovation Depot. She said the money will allow her to hire people other than herself and her mother. She said it’ll also help ease things at home.
“My mom and I have been sharing a one bedroom apartment for our duration in Birmingham,” Ammons said. “So we just literally said to Steve Case, ‘Oh my God! Two beds. Two beds!’ And I’m so jazzed about it.”
Ammons said after the win Birmingham will likely become the company’s permanent home.
Leni Riefenstahl made movies for Hitler. A new documentary digs through her archives
Adolf Hitler commissioned filmmaker Leni Riefenstahl to make propaganda about Nazi Germany. She lived to be 101 years old and denied knowing about the Holocaust.
Shooting attack at Jerusalem bus stop kills at least 5
Paramedics said at least five people were killed in a shooting attack in Jerusalem after two attackers opened fire at a bus stop at a busy intersection in north Jerusalem.
World Cup ticket sales are about to begin. Scoring them may not be easy — or cheap
FIFA is set to launch the first window of regular ticket sales for the 2026 World Cup on Wednesday. Brace yourself: because they may not be easy to get — or cheap.
20 years ago, New Orleans fired its teachers. It’s been rebuilding ever since
When New Orleans schools reopened after Katrina, most of the city's educators didn't get their jobs back. Instead, they were often replaced with young people who were new to town — and new to teaching.
How brightly colored do we want our food? For brands, it’s a hill to dye on
Sam's Club is among the food makers removing artificial dyes from products, yet hoping shoppers don't notice a difference in color. But why?
Alone in a foreign country, a young woman is saved by two strangers
In 1980, Elaine Batchelor was attacked on a night train while backpacking alone in Europe. Two strangers stepped in and stayed by her side for the rest of the 12-hour ride.
