Birmingham Fashion Truck: Making The Magic City Rethink Fashion
Birmingham Fashion Truck: Making The Magic City Rethink Fashion
Birmingham– Food trucks have become ubiquitous in many cities. Entrepreneurs have taken the same concept of retail on wheels and applied them to apparel. Fashion trucks have popped up across the country, from Los Angeles to Cleveland to Miami. That trend has now come to Birmingham.
The Birmingham Fashion Truck operates in the Magic City, several others have popped up around the state. Evelyn Wood, owner of the Birmingham Fashion Truck, knew she wanted to own her own store one day, but setting a brick and mortar shop was daunting.
“You know rent and all of the inventory to fill the space, it’s always been a lofty goal,” she said. Wood discovered fashion trucks in California and in 2012 began planning to start her own in Birmingham.
“The more I researched this truck, the more I realized how attainable it is and how mobile business really makes it easier for someone who is inventive to be able to open a business,” said Wood.
The truck itself is a yellow, Chevy P30 maintenance truck which required a significant makeover.
“Figuring out how to turn some grungy, greasy tool truck into something pretty that a woman feels like they want to try on clothes inside was a challenge,” said Wood. “We had to design it ourselves and get it built, there was no “how-to” book.”
Another challenge she faced was getting business licenses for each municipality where she wanted to operate. Finding a parking spot can be tricky as well.
Business of all types face difficulties, but Wood believes a fashion truck offers a distinct advantage.
“I would say that this one is a lot easier than others because you don’t have to be open [all the time],”said Wood. “If I’m overwhelmed, or if I’ve got too much going on, the truck can be closed until further notice and that’s fine.”
Wood says fashion trucks are an asset to Birmingham and hopes more will pop up.
“You know it’ll show those guys in California that we’re not so far behind,” she said. “In Cali’ they have a parking lot full and so why shouldn’t we have one? Why shouldn’t we have more? We’re just as fashionable as anyone else. More so if I do say so myself.”
~Morgan, October 3, 2014
Jury awards $1.68 billion to women who accused director Toback of sexual abuse
Toback, who wrote Bugsy, faces one of the largest #MeToo verdicts in history after a New York jury ordered him to pay 1.68 billion in damages to 40 women.
Judge finds Newsmax aired false and defamatory claims about voting-tech company
A Delaware judge finds the right-wing network aired false and defamatory statements about Dominion Voting Systems' role in the 2020 presidential election. A jury trial is slated for late April.
10 emerging writers win Whiting Awards
The awards, which come with a $50K purse, have helped launch the writing careers of many now well-known authors, including Colson Whitehead, Ocean Vuong, Alice McDermott and Jia Tolentino.
Alabama approves regulations on pharmacy benefit managers in order to help small pharmacies
The Alabama House backed the proposal that will require pharmacy benefit managers to reimburse independent pharmacists at least at the state Medicaid rate for prescription drugs. The bill now goes to Alabama Gov. Kay Ivey.
20 musicians who should get to go to space before Katy Perry
On April 14, Blue Origin plans to launch a space flight with a crew that includes the singer behind the 2010 hit "Firework." But we can think of many other artists who deserve to be among the stars.
Attorney representing a student protester detained by federal immigration agents
Amir Makled sat down with All Things Considered host Juana Summers to describe his experience and what it could mean for other attorneys who are going against the wishes of the Trump administration.
