Birmingham Fashion Truck: Making The Magic City Rethink Fashion
Birmingham Fashion Truck: Making The Magic City Rethink Fashion

Birmingham– Food trucks have become ubiquitous in many cities. Entrepreneurs have taken the same concept of retail on wheels and applied them to apparel. Fashion trucks have popped up across the country, from Los Angeles to Cleveland to Miami. That trend has now come to Birmingham.

The Birmingham Fashion Truck operates in the Magic City, several others have popped up around the state. Evelyn Wood, owner of the Birmingham Fashion Truck, knew she wanted to own her own store one day, but setting a brick and mortar shop was daunting.
“You know rent and all of the inventory to fill the space, it’s always been a lofty goal,” she said. Wood discovered fashion trucks in California and in 2012 began planning to start her own in Birmingham.
“The more I researched this truck, the more I realized how attainable it is and how mobile business really makes it easier for someone who is inventive to be able to open a business,” said Wood.
The truck itself is a yellow, Chevy P30 maintenance truck which required a significant makeover.

“Figuring out how to turn some grungy, greasy tool truck into something pretty that a woman feels like they want to try on clothes inside was a challenge,” said Wood. “We had to design it ourselves and get it built, there was no “how-to” book.”
Another challenge she faced was getting business licenses for each municipality where she wanted to operate. Finding a parking spot can be tricky as well.
Business of all types face difficulties, but Wood believes a fashion truck offers a distinct advantage.
“I would say that this one is a lot easier than others because you don’t have to be open [all the time],”said Wood. “If I’m overwhelmed, or if I’ve got too much going on, the truck can be closed until further notice and that’s fine.”

Wood says fashion trucks are an asset to Birmingham and hopes more will pop up.
“You know it’ll show those guys in California that we’re not so far behind,” she said. “In Cali’ they have a parking lot full and so why shouldn’t we have one? Why shouldn’t we have more? We’re just as fashionable as anyone else. More so if I do say so myself.”
~Morgan, October 3, 2014
Greetings from New Delhi, India, where performing monkeys spark delight — and ambivalence
Far-Flung Postcards is a weekly series in which NPR's international team shares moments from their lives and work around the world.
Israel strikes in Damascus as Syrian forces clash with Druze groups
The strike came as clashes continued in the southern Syrian city of Sweida after a ceasefire between government forces and Druze armed groups collapsed.
Even healthy brains decline with age. Here’s what you can do
Scientists are finding ways to minimize the effects of aging on the brain. Here are some ways to keep it healthy.
Exclusive: Trump team withholds $140 million budgeted for fentanyl fight
Threats to $140 million in funds for public health departments battling fentanyl overdoses comes as some experts see the addiction safety net unraveling
In praise of the humble recorder — a gateway instrument for millions of schoolchildren
The small plastic instrument has long been the go-to instrument in elementary schools. But it is capable of so much more than "Hot Cross Buns."
Do you want federal money for an EV or home solar? Time is running out — fast
Federal tax credits for rooftop solar, heat pumps and other energy-efficient technologies are going away at the end of the year. Here's what consumers should know.