WHY BECOME A SPONSOR?

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WBHM’s award-winning news and entertainment programming provides an understanding of our diverse, complex, and ever-changing world through local reporting and programming from NPR.

Our business model is unique. As an NPR member station and a non-profit entity, the vast majority of our funding comes not from advertising, but from corporate/business sponsors and listener contributions – it comes from our community.

ENJOY THE HALO EFFECT

Because WBHM is a mission-driven, membership organization that the public sees as contributing to the local community, the sponsor is seen as supporting this community service as well — ultimately increasing awareness of your company and distinguishing you from competitors.

OUR LISTENERS APPRECIATE OUR SPONSORS!

86%

have taken action specifically because of a sponsorship announcement

72%

pay attention to the sponsorship announcements they hear on public radio

74%

say their opinion of a business is more positive when they find out it supports public radio

71%

agree that public radio is selective about the businesses and products that can sponsor its programming

73%

prefer to buy products from businesses that support public radio when price and quality are equal

67%

feel the businesses they hear in sponsorship announcements on public radio are more credible than those they hear in advertising on other stations

SAMPLE ANNOUNCEMENTS

Savoie Catering

Red Dog Sitting

SEE HOW FAR YOUR MESSAGE GOES

ON AIR, ON APP, OR ONLINE

WBHM reaches an intelligent, responsive audience of decision-makers in a trusted and established brand environment. Our sponsor messages are distinctly different from the cluttered and chaotic world of commercial advertising. They do not shout at consumers or contain misleading information. Our goal is to create smart, compelling statements that inform and respect our audience. Our multi-platform digital products include web, app, and e-newsletter.