We’ve Got a New Look!
Public Radio WBHM 90.3 FM – Your NPR News Station – is turning 40 this year. There have been a lot of changes in radio through the last four decades, and we at WBHM have not only kept pace, but plan to keep growing right along with the ever-evolving media landscape.
That’s why we’ve spent the last year working with a team at Slaughter Group to refresh our brand. Owner Terry Slaughter, a longtime listener and supporter of the station, worked with WBHM to reflect on where the station has been and where it wants to go. “When asked to be a part of the rebranding of this special station, there was no hesitation whatsoever,” says Slaughter. “It was my honor. It was my joy.”
WBHM’s updated look includes a new logo, a redesigned website, and a new mission statement:
WBHM digs deeper to provide stories, ideas, insights, and programs for the people of Alabama. Our mission is to reach beyond the mundane and superficial to inform, to enlighten, and to provide a deeper understanding of our diverse, complex, and ever-changing world. Our commitment at WBHM is to help our listeners listen deeper.
“WBHM has been a part of my life since I moved to Birmingham. The station, the stories, the people, have all touched me in significant ways. Deep ways,” says Slaughter. “When I listen to WBHM I always come away more than just informed, but in some way, I think, transformed. Changed. WBHM has been a gift to me.”
Through the support of our listeners and underwriters, we have been able to increase our production of news and deliver more in-depth information on local government, education, health, arts, and culture. And through partnerships with the Southern Education Desk, The Association of Independents in Radio (AIR), and Arc Stories, we have been able to further report on the issues important to Alabama. These stories and programs are not only broadcast on the radio, but are available here on our website and through our social media platforms.
“As WBHM looks to the future, we see our importance and service to Birmingham and Alabama growing even more,” says WBHM General Manager Scott Hanley. “Our new logo and visual campaign will help reinforce our ambitions, thanks to Terry Slaughter’s donated efforts.”
Our loyal audience has grown through the last 40 years, but we are still not known by many who would benefit from this public service with whom we would like to connect. Through the coming months WBHM will be working to introduce itself to new people in new ways that help listeners – help you – listen deeper.
About WBHM
Public Radio WBHM 90.3 FM, a listener-supported service of the University of Alabama at Birmingham, is “Your NPR News Station” and home to the Alabama Radio Reading Service for the blind and print-impaired. WBHM programming and award-winning regional journalism also can be heard in North Central Alabama on WSGN 91.5 FM through a partnership with Gadsden State Community College. Listen and give online at WBHM.org and follow the station @WBHM on Twitter, on Facebook, and @WBHM903 on Instagram.
Alabama Public Television meeting draws protesters in Birmingham over discussion of disaffiliating from PBS
Some members of the Alabama Educational Television Commission, which oversees APT, said disaffiliation is needed because the network has to cut costs after the Trump administration eliminated all funding for public media this summer.
Gov. Kay Ivey urges delay on PBS decision by public TV board
The Republican governor sent a letter to the Alabama Educational Television Commission ahead of a Nov. 18 meeting in which commissioners were expected to discuss disaffiliation.
A proposed Bessemer data center faces new hurdles: a ‘road to nowhere’ and the Birmingham darter
With the City Council in Bessemer scheduled to vote Tuesday on a “hyperscale” data center, challenges from an environmental group and the Alabama Department of Transportation present potential obstacles for the wildly unpopular project.
Birmingham Museum of Art’s silver exhibit tells a dazzling global story
Silver and Ceremony is made up of more than 150 suites of silver, sourced from India, and some of their designs.
Mentally ill people are stuck in jail because they can’t get treatment. Here’s what’s to know
Hundreds of people across Alabama await a spot in the state’s increasingly limited facilities, despite a consent decree requiring the state to address delays in providing care for people who are charged with crimes but deemed too mentally ill to stand trial. But seven years since the federal agreement, the problem has only worsened.
Ivey appoints Will Parker to Alabama Supreme Court
Parker fills the court seat vacated by Bill Lewis who was tapped by President Donald Trump for a federal judgeship. The U.S. Senate last month confirmed Lewis as a U.S. district judge.
