Firm Releases Vestavia Hills HS Rebranding Package
Today a sports-marketing firm released its complete “rebranding package” for Vestavia Hills High School.
Tensions over the previous Rebel Man mascot and the name “Rebels” flared up last year. The school board has since ditched the mascot but kept the name. Today’s package is the culmination of a roughly 10-month, $30,000 effort.
Birmingham-based Knight Eady shared the new marks, graphics, and even a “brand style guide” with students and staff this morning.
The package includes official logos for the school and for its teams and clubs; many are red, white, and blue depictions of the word “Rebels” or the letters “VH.”
A Knight Eady statement says the firm will work through December on implementing the new marks and consulting on licensing and trademarking issues.
Top Instagram reels from Goats and Soda in 2025: Plumpy’Nut, aid cuts, soccer grannies
Our most-viewed Instagram videos include reports from a Rhode Island factory that makes special food for malnourished children and from a tournament for soccer-playing "grannies."
‘The Rest of Our Lives’ takes readers on a midlife crisis road trip
America's literary highways may be plenty crowded with middle-aged runaways fleeing lives that increasingly feel like a bad fit. But Ben Markovits adds a moving tale to the collection.
Hunker down with these 13 mysteries and thrillers from 2025
Mysteries and thrillers are enjoyable no matter the season, but there's something extra satisfying about curling up in the winter with a warm drink and an all-engrossing read. Here's what we suggest.
Should the U.S. model its vaccine policy on Denmark’s? Experts say we’re nothing alike
The Trump administration wants to revamp U.S. childhood vaccination recommendations to align with some other peer nations, including one tiny country in northern Europe.
Marijuana rescheduling would bring some immediate changes, but others will take time
President Trump set the process in motion to ease federal restrictions on marijuana. But his order doesn't automatically revoke laws targeting marijuana, which remains illegal to transport over state lines.
The cultural works becoming public domain in 2026, from Betty Boop to Nancy Drew
The original Betty Boop, the first four Nancy Drew books and Greta Garbo's first talkie are among the many works from 1930 that will be free to use, share and remake starting on Jan. 1.
