mascots

Duolingo’s owl mascot is alive after all. What did it gain from faking his death?

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Duolingo’s owl mascot is a social media sensation. So why did they kill him off?

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?