Marketing
Duolingo’s owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
Duolingo’s owl mascot is a social media sensation. So why did they kill him off?
Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?
Lyrical Skill, Lofty Aspirations: The Monastery
Their inspirations include modern rappers but also go all the way back to A Tribe Called Quest, Jimi Hendrix, and actual monks. They’re The Monastery, a duo making their mark on Alabama’s growing rap scene with intricate lyrics they hope will entertain and enlighten.
Athletics controversy could help image, experts say
Two years ago, UAB launched its first ever unified brand campaign for medicine and academics under the common tagline: UAB- Knowledge that will change your world. Now the university’s brand and reputation could get a boost from canceling three athletic programs and recently deciding to bring them back. “There’s no such thing as bad publicity […]
Alabama and the Oil Spill: Marketing Seafood
It's been almost a year since millions of barrels of oil spilled into the Gulf of Mexico. If you're still a little leery about eating seafood from the gulf, you're not alone. One study found about 70% of consumers nationwide are concerned about seafood safety. Almost a quarter have reduced how much they eat. Alabama's seafood industry says the catch has been tested and is safe. But as WBHM's Andrew Yeager reports getting that message out isn't easy.
