Brand
Athletics controversy could help image, experts say
Two years ago, UAB launched its first ever unified brand campaign for medicine and academics under the common tagline: UAB- Knowledge that will change your world. Now the university’s brand and reputation could get a boost from canceling three athletic programs and recently deciding to bring them back. “There’s no such thing as bad publicity […]
SUSTAINABILITY: Grant Brigham Of Jones Valley Teaching Farm
In the middle of urban Birmingham, there's a farm. Jones Valley Teaching Farm is an education center offering local students and families gardening, nutrition courses, fresh food, and much more. As part of our sustainability series, WBHM's education reporter Dan Carsen sat down with its Executive Director, Grant Brigham. Dan starts off by asking him if he sees the farm playing a part in Birmingham's long-term sustainability:
