Community Sponsor Circle
WBHM’s award-winning news and entertainment programming provides an understanding of our diverse, complex, and ever-changing world through local reporting and programming from NPR.
Our business model is unique. As an NPR member station and a non-profit entity, the vast majority of our funding comes not from advertising, but from corporate/business sponsors and listener contributions – it comes from our community.
WBHM INVITES YOU TO JOIN THE COMMUNITY SPONSOR CIRCLE.
Our community sponsors support WBHM for many different reasons. Some are like Thompson Tractor Company which wants to support and advance a valuable community resource that informs, educates, and enlightens listeners.
Others, like Southern Environmental Law Center, support WBHM because they wish to connect with nearly 100,000 on-air and online listeners within the same demographic as their clients.
Still others, such as Blue Cross Blue Shield of Alabama, view supporting WBHM as a way to give back to the community that aligns with their philanthropic goal to support initiatives that improve the health, wellness, and education of Alabamians.
COMMUNITY SPONSOR CIRCLE
When you join the WBHM Community Sponsor Circle, your company or organization will realize the advantages of traditional radio marketing with the added benefit of supporting a well-respected, non-profit media institution. It is a powerful way to brand your organization and build awareness while supporting the news, music, and entertainment programming listeners in the heart of Alabama value and rely on each week.
Our packages offer maximum exposure throughout the day. All announcements are 15 seconds in length. Rates are net per spot.
YELLOWHAMMER SPONSOR CIRCLE
| Daypart | Spots | Number per Week | Spot Rate | Value |
|---|---|---|---|---|
| DRIVETIME | 104 | 2 | $50 | $5,200 |
| MIDDAY | 104 | 2 | $35 | $3,640 |
| EVENING | 52 | 1 | $25 | $1,300 |
| WEEKEND | 104 | 2 | $30 | $3,120 |
| TOTALS: | 364 | 7 | $32.97 | $12,000 |
10% discount.
Community Circle sponsors also receive a 1/2 size banner ad on wbhm.org. Contracts are annual and billed monthly.
CAHABA SPONSOR CIRCLE
| Daypart | Spots | Number per Week | Spot Rate | Value |
|---|---|---|---|---|
| DRIVETIME | 156 | 3 | $45 | $7,020 |
| MIDDAY | 156 | 3 | $30 | $4,680 |
| EVENING | 104 | 2 | $20 | $2,080 |
| WEEKEND | 156 | 3 | $25 | $3,900 |
| TOTALS: | 572 | 11 | $26.22 | $15,000 |
15% discount.
Community Circle sponsors also receive a 1/2 size banner ad on wbhm.org. Contracts are annual and billed monthly.
IRON CITY SPONSOR CIRCLE
| Daypart | Spots | Number per Week | Spot Rate | Value |
|---|---|---|---|---|
| DRIVETIME | 260 | 5 | $40 | $10,400 |
| MIDDAY | 260 | 5 | $25 | $6,500 |
| EVENING | 260 | 5 | $15 | $3,900 |
| WEEKEND | 208 | 4 | $20 | $4,160 |
| TOTALS: | 988 | 19 | $20.24 | $20,000 |
20% discount.
Community Circle sponsors also receive a 1/2 size banner ad on wbhm.org. Contracts are annual and billed monthly.
WBHM is a listener-supported service of the University of Alabama at Birmingham.
