Public Radio WBHM 90.3 FM – Your NPR News Station – is turning 40 this year. There have been a lot of changes in radio through the last four decades, and we at WBHM have not only kept pace, but plan to keep growing right along with the ever-evolving media landscape.
That’s why we’ve spent the last year working with a team at Slaughter Group to refresh our brand. Owner Terry Slaughter, a longtime listener and supporter of the station, worked with WBHM to reflect on where the station has been and where it wants to go. “When asked to be a part of the rebranding of this special station, there was no hesitation whatsoever,” says Slaughter. “It was my honor. It was my joy.”
WBHM’s updated look includes a new logo, a redesigned website, and a new mission statement:
WBHM digs deeper to provide stories, ideas, insights, and programs for the people of Alabama. Our mission is to reach beyond the mundane and superficial to inform, to enlighten, and to provide a deeper understanding of our diverse, complex, and ever-changing world. Our commitment at WBHM is to help our listeners listen deeper.
“WBHM has been a part of my life since I moved to Birmingham. The station, the stories, the people, have all touched me in significant ways. Deep ways,” says Slaughter. “When I listen to WBHM I always come away more than just informed, but in some way, I think, transformed. Changed. WBHM has been a gift to me.”
Through the support of our listeners and underwriters, we have been able to increase our production of news and deliver more in-depth information on local government, education, health, arts, and culture. And through partnerships with the Southern Education Desk, The Association of Independents in Radio (AIR), and Arc Stories, we have been able to further report on the issues important to Alabama. These stories and programs are not only broadcast on the radio, but are available here on our website and through our social media platforms.
“As WBHM looks to the future, we see our importance and service to Birmingham and Alabama growing even more,” says WBHM General Manager Scott Hanley. “Our new logo and visual campaign will help reinforce our ambitions, thanks to Terry Slaughter’s donated efforts.”
Our loyal audience has grown through the last 40 years, but we are still not known by many who would benefit from this public service with whom we would like to connect. Through the coming months WBHM will be working to introduce itself to new people in new ways that help listeners – help you – listen deeper.
About WBHM
Public Radio WBHM 90.3 FM, a listener-supported service of the University of Alabama at Birmingham, is “Your NPR News Station” and home to the Alabama Radio Reading Service for the blind and print-impaired. WBHM programming and award-winning regional journalism also can be heard in North Central Alabama on WSGN 91.5 FM through a partnership with Gadsden State Community College. Listen and give online at WBHM.org and follow the station @WBHM on Twitter, on Facebook, and @WBHM903 on Instagram.