Michael Krall’s Program Notes

Clocks, Clocks Everywhere…

Last month, I wrote about technology and time, and I specifically mentioned clocks that sync every mission critical system at the station. Today, I’m writing about a different kind of clock – a programming clock. “Clocks” are the specific templates used at NPR, WBHM and other stations to tell us the precise timing of all the […]

Welcome to the World of EAS

You’ve no doubt heard these harsh tones on our air at random times. These tones activate a computer-generated voice that sends out severe weather warnings. The system is tested weekly and interrupts programming – sometimes at very inopportune times. To broadcasters, it’s known as The Emergency Alert System (EAS), a national warning system in the […]

The Secret to Good Radio is…

Want to know the secret to good radio? Airchecks. What’s that? It’s regular listening sessions with WBHM hosts where I offer feedback on their on-air performance. We talk about what works well and the opportunities to continuously improve. Most of us do our jobs every day and maybe we get feedback once a year. Consider an […]

Technically Speaking…

Technology plays a crucial part in the daily operation of WBHM. As program director, I don’t have to understand the nuts and bolts of how a piece of equipment works or know how to fix it. But I do need to have a big picture idea of how something works. Sometimes I feel like I’m the universal translator […]

Why Does that Announcement Air All the Time?

As promised, here’s the second part of my column from last week. And, like last week, the answer has to do with how listeners like you use radio and the time spent listening to WBHM. We air 30-second announcements throughout the day (including the overnight hours) which usually promote specific programs, fundraising, special events, or […]

Why Do I Hear the Same Thing All the Time?

“Why do you air the same stories over and over?” “How come you repeat some programs?” I hear comments like this often and the answers have to do with how listeners use radio, programming economics, and the time spent listening to WBHM. Morning Edition is actually a two-hour program, and savvy listeners know that between 5-7 […]

54% of support comes from members
Lake Homes Realty

Breaking News…What Goes on Behind the Scenes

Usually, my newsletter comes out on Tuesday, but given this past Tuesday’s special coverage of the verdict in the Derek Chauvin trial, we decided to wait until today. You might be wondering what goes into airing special coverage on WBHM. The short answer? A lot more than you might think. When special coverage is about […]

My Favorite Driveway Moment…

This week’s column features one of my all-time favorite stories on NPR. Before I share the link, you have to promise me you won’t read this story online, you’ll listen to it. I’ll wait…Okay, promise? Good! See, at NPR.org, in addition to the audio, they also make the transcript available. That’s not a bad thing. Many people go to […]

It’s that Time of Year Again…

What’s the one phrase that repels public radio listeners faster than anything? On-air fund drive. But wait!! Before your eyes glaze over, it’s important to realize that when it comes to fundraising, WBHM (and all of public radio) have grown up over the years. Fifteen or so years ago public radio asked listeners how they perceive fundraising both on an […]

Public Radio’s Core Values

If someone asked you what WBHM sounds like, what would you tell them? Could you put it into words? And if you could, what would those words be? Enter Core Values. A while back, the Public Radio Program Directors Association (yes, there is such a thing!) asked the top producers in public radio to come […]

About 5 Years Ago…

I once received a phone call that started like this: “About five years ago…I heard this piece of music…that had bells in it…do you know what it was?” My answer was “Maybe? Let me take a look.” The interstitial music you hear on WBHM can come from either a network program or originate in our […]

Worth Reading: NPR’s Public Editor

Every so often, I get an e-mail from NPR’s Public Editor, and when I do, I always read it. The Public Editor is a source of independent accountability and serves as a bridge between NPR’s newsroom and the audience. The office strives to both listen to the audience’s concerns and explain the newsroom’s work and ambitions. […]

On the Radio, You Can’t be Clear Enough.

At the beginning of the year, you may have noticed something sounded a bit different when you listened to WBHM but you couldn’t put your finger on it. You were right! Something is different. Previously, we identified ourselves as Public Radio for the Heart of Alabama as well as Your NPR Station. For consistency and clarity we made a […]