Membership at WBHM

 1558151747 
1632421169

As you are probably aware, WBHM’s Fall Membership Drive is underway. I often hear from current members who want to know why we still have these on-air membership drives or they want to know what they can do to eliminate them.

The fact of the matter is that we can’t eliminate membership drives entirely.

Why? Because our fall and spring membership drives are the most direct and cost-effective way to reach listeners who donate. Also, like all non-profits, it’s important to continuously rebuild our member base because there is natural turnover every year.

But there’s good news.

The on-air portion of the drive is just a part of the overall campaign which includes pre-drive announcements, mailings, emails, and social media. And greater success in any OFF-air endeavor means we can be less reliant on ON-air membership drives. We may never eliminate on-air fundraising entirely, but we can become less dependent on it.

If you’re a member of WBHM, then you listen to the station. This may sound obvious but consider this: you don’t have to benefit from the services of the Red Cross, but you still donate because they do meaningful work.

If you’re a member of WBHM, you rely on our programming. It’s part of your routine.

If you’re a member of WBHM, the station is important in your life and you would miss it, if it weren’t there.

If you’re a member of WBHM, you understand that listeners support public radio and that government support is minimal. Only 8% of our budget comes from the Corporation for Public Broadcasting.

That’s why if you’re a member of WBHM, you encourage your friends to support this important public service by sharing our news stories and social media posts. You might even reach out the old fashioned way – by phone or email or person-to-person.

And, of course, if you’re a member of WBHM, you’re able to give at an amount that’s right for you.

But most importantly, if you’re a member of WBHM, I hope you know that we sincerely appreciate YOU for your investment in this station and our programming.

(Through “Programming Notes,” we hope to keep you connected to what is happening at WBHM both internally and on-air. Have feedback you’d like to share? Or a programming question? Let me know!)

 

I’ve Got “It In” For You!

Last week’s column There’s No Leaving and There’s No Returning prompted some good feedback. A listener wrote to tell me another phrase they find irrelevant is “in for,” as in when I host and say, “I’m Michael Krall in for Andrew Yeager.” Their thinking is that it’s unnecessary because if you hear a program enough, […]

There’s No Leaving and There’s No Returning

Here’s some radio inside info you may not have thought about, but it’s precisely the sort of thing that drives program directors like me crazy. See if these phrases sound familiar: When we come back…After the break…Welcome back…When we return…We’re back…We’ll be right back…We have to take a break… It’s common to hear these phrases […]

The Art of Storytelling

This week it’s the WBHM’s Membership Drive – your opportunity to support non-profit journalism and all the programs you enjoy. I wrote about our specific on-air messaging last week and how at WBHM we thought long and hard about what to include. I hope you’re noticing a difference (for the better!) on the air. This […]

It’s That Time Again at WBHM – The Spring Membership Drive

It shouldn’t be news that we have membership drives a few times a year – it’s one of the primary ways we raise money for WBHM, more than half of our annual budget. The last time we had an on-air fundraiser, it was to purchase our new transmitter (FYI, the transmitter is ordered, and preparations […]

The Ever-changing World of Technology

There’s this cartoon I saw on Twitter. It shows a person in front of a computer. The screen reads “STRIKE ANY KEY TO CONTINUE.” The person is lifting an office chair over their head ostensibly in an effort to follow the command…literally. Ever felt like that? I’m sure we all have at one point in […]

I Like Your Dish-position

Sorry about the bad pun. But imagine getting an 850-pound delivery at your doorstep. This is what happened recently at WBHM when we received a new satellite dish from NPR Distribution. The satellite is how we receive live news programming such as Morning Edition and All Things Considered, as well as breaking news and special […]

More Michael Krall's Program Notes Coverage