Membership at WBHM

 1540454588 
1632421169

As you are probably aware, WBHM’s Fall Membership Drive is underway. I often hear from current members who want to know why we still have these on-air membership drives or they want to know what they can do to eliminate them.

The fact of the matter is that we can’t eliminate membership drives entirely.

Why? Because our fall and spring membership drives are the most direct and cost-effective way to reach listeners who donate. Also, like all non-profits, it’s important to continuously rebuild our member base because there is natural turnover every year.

But there’s good news.

The on-air portion of the drive is just a part of the overall campaign which includes pre-drive announcements, mailings, emails, and social media. And greater success in any OFF-air endeavor means we can be less reliant on ON-air membership drives. We may never eliminate on-air fundraising entirely, but we can become less dependent on it.

If you’re a member of WBHM, then you listen to the station. This may sound obvious but consider this: you don’t have to benefit from the services of the Red Cross, but you still donate because they do meaningful work.

If you’re a member of WBHM, you rely on our programming. It’s part of your routine.

If you’re a member of WBHM, the station is important in your life and you would miss it, if it weren’t there.

If you’re a member of WBHM, you understand that listeners support public radio and that government support is minimal. Only 8% of our budget comes from the Corporation for Public Broadcasting.

That’s why if you’re a member of WBHM, you encourage your friends to support this important public service by sharing our news stories and social media posts. You might even reach out the old fashioned way – by phone or email or person-to-person.

And, of course, if you’re a member of WBHM, you’re able to give at an amount that’s right for you.

But most importantly, if you’re a member of WBHM, I hope you know that we sincerely appreciate YOU for your investment in this station and our programming.

(Through “Programming Notes,” we hope to keep you connected to what is happening at WBHM both internally and on-air. Have feedback you’d like to share? Or a programming question? Let me know!)

News from WBHM will never be behind a paywall. Ever. We need your help to keep our coverage free for everyone. Please consider supporting the news you rely on with a donation today. You can support our journalism for as little as $5. Every contribution, no matter the size, propels our vital coverage. Thank you.

 

Where is this cutting room and what’s that on the floor?

Last week, I wrote about speaking with artists who come through Birmingham and how a good interview should be thought of as a journey of discovery. I also mentioned the art of editing and how we must boil an interview down from 30-45 minutes to somewhere between four and eight minutes. (Missed it? Here you […]

Speaking with the Stars

I’ve been fortunate to get to interview many artists and musicians making their way through Birmingham. From soloists performing with the Alabama Symphony Orchestra to singer-songwriters, the purpose is to introduce you to interesting people. Some you’ve heard of; others maybe not. But they all have a passion for what they do, and as an […]

A Trip Down Memory Lane: Part 2

Last week’s trip down memory lane was so popular, I thought I’d share some additional finds.  It used to be that if you wanted to be on the air, you needed a license from the Federal Communications Commission. There was no test. All you had to do was fill out a simple postcard application! This “restricted/radiotelephone operator permit” was […]

A Trip Down Memory Lane

I recently cleaned out my office so new flooring could be installed and came across what I would only describe as blasts from the past!

Remembering 9/11

It’s one of those moments in history where everyone remembers where they were and what they were doing. I’m speaking, of course, about September 11th. I was attending a workshop in Baltimore ahead of the Public Radio Program Director’s Conference. Long before everyone owned a smartphone, a colleague entered our workshop and said, “You need […]

A Quick Reminder

Just a quick reminder from Martha and me about program changes going into effect this weekend. You can sleep in a bit later Saturday and Sunday (if you’d like) and still stay on top of the latest news, hear quirky, interesting stories, and do the Sunday puzzle! Weekend Edition now airs from 7 to 10 a.m. on […]

More Michael Krall's Program Notes Coverage